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Synergy Business

For example, a consequence of pesticide use is the risk of health effects. During the registration of pesticides in the United States exhaustive tests are performed to discern health effects on humans at various exposure levels. A regulatory upper limit of presence in foods is then placed on this pesticide. As long as residues in the food stay below this regulatory level, health effects are deemed highly unlikely and the food is considered safe to consume. Perhaps one of the most common corporate buzzwords we hear today is synergy. The concept of corporate synergy is that as a whole, the amount an organization is worth is much more than the sum of all of the individual contributors.

You’ve all heard, “Two heads are better than one.” That’s just another way of saying synergy. Synergy is an interaction or cooperation giving rise to a whole that is greater than the simple sum of its parts. The term synergy comes from the Attic Greek word συνεργία synergia[1] from synergos, συνεργός, meaning “working together”. CFI is the official provider of the global Financial Modeling & Valuation Analyst (FMVA)™ certification program, designed to help anyone become a world-class financial analyst. If there is a company with five employees who are each worth one point – the sum of the company’s worth is five. However, when working together and synergized, ideas will be bounced off each other, spawning new ideas and perfecting existing ones.

  • However, when working together and synergized, ideas will be bounced off each other, spawning new ideas and perfecting existing ones.
  • Within this process, companies can expand their operations and grow their business.
  • Similarly, it creates synergies, which can lead to better results.
  • For this reason, many employees who worked at Kraft and Heinz were worried about layoffs.

If each is able to gather one million votes on their own, but together they were able to appeal to 2.5 million voters, their synergy would have produced 500,000 more votes than had they each worked independently. A song is also a good example of human synergy, taking more than one musical part and putting them together to create a song that has a much more dramatic effect than each of the parts when played individually. Cost saving synergy – usually referred to as operational synergy – can be achieved by eliminating redundant costs, gaining better bargaining power with suppliers and vendors, and improving operational efficiencies.

Origin of synergy

This creates value for the firm, as debt is thought to be a cheaper source of finance. The effect of the goodwill must reflect the expected future cash flows, growth rates, revenues, and lower cost of capital. The amount of goodwill is recorded on the balance sheet as a non-current asset.

  • The company will also benefit from a larger number of sales representatives to sell more products than they previously owned before the merger.
  • The amount of goodwill is recorded on the balance sheet as a non-current asset.
  • By doing so, they can enhance their processes and improve collective efforts.
  • The term applies to specific scenarios where companies can work together and combine their operations.
  • Thankfully, there’s a study that was published in the journal Science led by Bahador Bahrami, of the Interacting Mind Project.

Usually, it involves using similar sales and promotional activities as others. With this type of synergy, companies can use combined resources to promote various goods. On top of that, they can use marketing tools and research and development to benefit all participants. When companies use combined resources, they decrease their costs.


In this article, we’ll dig into the true definition of synergy, and how to use this term—not as a buzzword—but as a driver for team growth and impact. From freemium to hyper local, these terms are used so often that they essentially lose all meaning. A quick Google search yields list upon list of “the top 100 worst business buzzwords”—and nearly all of the lists include synergy. Well, by having synergy, trust, collaboration and ultimately and hopefully co-creation, it helps to create better effects and results. So, because synergy is so important, I wanted to look at there’s this three-step formula for team synergy, and it includes diversity, creativity, and focus. So, they also concluded that successful collaboration is the ability to estimate and report our own ability and accurately.

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Access and download collection of free Templates to help power your productivity and performance. For examples of how team leads set group norms, read our article on tips to create group norms for high-performance teams, with examples from 7 Asana managers. With effective workplace communication, team members can express themselves freely and accurately, and more effortlessly achieve synergy. Well, synergy’s very important because once you have synergy, it builds an environment of trust. Jennifer said that synergy, like any buzzword, can turn people off. But there are those who might not have heard about synergy and others who are simply curious about how it could help them manage projects.

Synergy, or the potential financial benefit achieved through the combining of companies, is often a driving force behind a merger. A synergy is any effect that increases the value of a merged firm above the combined value of the two separate firms. Synergies may arise in M&A transactions for several reasons, such as cost savings due to operational efficiencies or revenue upside due to more productive use of assets. Below is a non-exhaustive list of potential types of synergies that a company may face. The merger of the two companies can give Company A access to the European distribution networks while Company B will gain access to the North American distribution networks. This will result in cost savings since the new entity will be able to distribute more products using the existing networks.

The company will also benefit from a larger number of sales representatives to sell more products than they previously owned before the merger. Also, the merged company will incur fewer costs of marketing and distribution due to the corporate synergies. The potential synergy is considered when two companies are planning to merge or a large company is planning to acquire its smaller competitor and thereby increase the efficiency of its operations. The expected synergy is measured in terms of the potential to increase revenues, add technology, or to reduce costs. Some companies can also achieve management synergy by combining their administrative tasks. Similarly, they can share their expertise and capacities in various areas.


This process allows the company of five employees, each with a value of one point, to be worth 10 points when synergized. This does not mean that each employee is now worth two points, because the additional value only comes when the company is functioning as a whole. In the simplest terms, synergy can be summed up by the old saying, “Two heads are better than one”. Companies that operate established distribution networks in specific geographical locations may enter into an M&A transaction with companies with distribution networks in other geographical markets. For example, assume that Company A has established strong distribution networks in North America, while Company B has established distribution networks in Europe. Upgrading to a paid membership gives you access to our extensive collection of plug-and-play Templates designed to power your performance—as well as CFI’s full course catalog and accredited Certification Programs.

These synergies can then provide benefits through the areas they affect. Some of the primary types or forms of synergy in business include the following. Overall, synergy is a state of cooperative interaction between several participants.

Even outside that context, the term synergy in business can apply to several scenarios. One of the cost benefits is the amount incurred in paying employees’ salaries and wages. The merger process may make some roles redundant, and the company may lay off employees whose input is no longer needed or whose roles are duplicated. The move will result how to prepare a profit and loss income statement in cost savings, which will increase the amount of profits for the combined entity. Marketing synergy refers to the marketing benefits that two parties in an M&A transaction may enjoy when promoting their products and services. These synergies include information campaigns, marketing tools, research and development, as well as marketing personnel.

The company will also achieve strong bargaining power when sourcing products from suppliers. The term synergistic is derived from synergy, which refers to the benefit that results from the merger of two agents who want to achieve something that neither of them would be able to achieve on their own. The term is mostly used in mergers and acquisitions (M&A), where two companies merge to form one company that can generate more revenues or streamline the two companies’ operations and save on costs. These forms also represent the types of synergistic effects that come from the process.