Posted on

Latina Women Natural beauty Secrets: Brands Should Listen

For many Latinas, beauty may be a cultural knowledge that extends far more than what’s in a beauty bag. Whether it’s the way their head of hair reflects their heritage or the way they use herbal treatments to treat skin issues, they are constantly in tune with what beauty way to them. For this reason when it comes to latin women beauty secrets, brands needs to be listening.

In fact , with respect to a latest study by simply Univision, 66% of Latinas state they were taught at a young age that you have to maintain the look of them. And it’s not only for about making their mothers proud—they prefer to look good for themselves, as well.

This is certainly evident when you speak with Jasmyne Magana, twenty, a School of Ut student with Mexican and Puerto Rican roots. Her mami and abuela helped her build a skincare program that’s both healthy and rooted in tradition. States she deep conditions her hair and nails twice every week with a combination of honey, coconut oil and olive oil. “This makes my personal hair lustrous and helps my nails grow much longer, ” your lover adds. She has also a fan of all-natural facial rinse, citing a recipe her mami used that included avocado, lemon drink and sodium. It was her go-to right up until she observed a more all-natural option which is a reduced amount of acidic.

Kiara Grajeda-Dina, 19, contains a similar scenario. Her mother, aunts and cousins have got taught her that natural beauty is best. Her hair is curly, curly and full of level. She gets regular minimizes to keep it seeking healthy, and splurges on a quality shampoo and conditioner that actually works with her texture. She also really loves a good moisturizer in it and lips balm with SPF to keep her lips soft and supple.

For latin women, annoying more empowering than feeling comfortable in your own skin. But as the wonder landscape adjustments to even more inclusive cover from the sun runs, and Latinx celebrities just like Salma Hayek and Terrible Bunny embrace their curves, it can still be tough for some to get the right products for them.

That’s why is actually critical for brands to avoid drawing near the Latino consumer to be a monolith, says Stephanie Flor, co-founder of Around the World Beauty. The lady explains that Latinas have got varying natural splendor experiences, and the best way to reach them is by understanding their particular backgrounds and values.