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What is Chatbot Marketing? Everything You Need To Know

What Is Chatbot Marketing? Benefits, Examples & Tips

what is chatbot marketing

Also, check out the best chatbot ideas to use for your business and personal needs. Suggested readingLearn how to write a warm welcome message to the clients and find out more about chatbot personality from our research. Suggested readingCheck out the best chatbot apps to pick the right one for your business. Lidl UK gives its customers a helping hand when choosing the right bottle of wine from their store.

FInally, test, test, test – once you’ve built your chatbot, put it through its paces to ensure proper functionality then get feedback from users to make improvements. For detailed instruction on implementing a chatbot, here is a guide on doing so in five steps. To show you how this works, we’ll use the example of Cat Howell, who used this process in her agency.

What is Chatbot Marketing and Why it’s The Future of Marketing: Examples, Uses & Benefits

This in turn helps improve the customer experience and increase sales. Chatbot marketing is a technique utilized by businesses to promote products and services with the use of chatbots. These computer software programs can interact with users by applying pre-set scenarios or implementing AI. Companies can employ marketing chatbots on their website, Facebook Messenger, and other messaging platforms, like WhatsApp and Telegram. The purpose of bot marketing is to answer support questions and start conversations with website visitors as and when needed. It can help businesses promote their products or services with targeted messaging to boost customer engagement and increase brand visibility.

Clients can choose from food pairing, taking a quiz, or finding a specific wine. The second digital marketing trend that I think is going to change things for marketers is Search! We’re all experiencing the massive updates that Google comes up with. In fact, the second half of 2021 was filled with algorithm updates almost every weekend. Conversational AI can be used as a powerful tool to improve HR operations.

AI-Powered Chatbots

Create multiple responses for every question so you’re more likely to satisfy the user’s needs. Once you ask the first round of questions, start mapping out what the conversation journey may look like. You can do so with a tool like Sprout Social’s Bot Builder or start with building paths in Google Drawings. This is essential because demographics differ for each social network.

what is chatbot marketing

It is the reason that compels businesses to take attempts and meet their customers. With AI bots, brands across industries are finding it easy to achieve the marketing goals and sales revenue significantly. AI-driven chatbots on social media messaging platforms can enable your business to reach out to a bigger audience quickly and easily.

What is Chatbot Marketing?

And you lessen the administrative burden on yourself, so you can carry on working while your appointments are being lined up for you. Hybrid chatbots combine rule-based and AI-powered approaches, providing a balance between simplicity and intelligence. They can handle a wide range of queries while also learning and improving over time. Early adopters of chatbot technology will have a competitive advantage. Businesses not considering using chatbots in their marketing risk falling behind their competitors.

In 2019 there were a staggering 3.2 billion smartphone users in the world, up more than a billion since just 2016, and over half of web traffic now comes from mobile devices. Sarah is interested in purchasing the widget but wants to compare it with another model before making a decision. WidgetGuide recognizes Sarah’s interest and offers to help her compare the widget with a similar model. Sarah agrees and provides the name of the other widget she’s considering.


It can be fun for customers to engage with your chatbots, making them more likely to choose your company over a competitor. If you’re already using HubSpot’s marketing tools, you’ll be glad to know they offer a chatbot that plugs right into their CRM features. This allows the chatbot to pull information in from your CRM and deliver more personalized messages to your customers, based on data you’ve already collected from them. The wave of marketing chatbots began when Facebook allowed bot integrations into its Messenger platform in 2016. These days, chatbots can be integrated across channels and big platforms.

what is chatbot marketing

Social media integration will also help you find where your target audience is active. For instance, if your target audience is active on Facebook Messenger, you can send promotional messages through chatbots on a particular social platform. Many Facebook Messenger chatbots will also interact with customers through product quizzes and enhance customer communication. Social media integration will also help you increase the click-through rates(CTR) of your site. First of all, don’t let your bots take over your marketing completely.

It also suggests new items or promotions based on this data, giving franchisees the opportunity to up-sell.. Through bot engagement, brands like Smashbox can gain valuable consumer insight to help steer their product collection. Modern approaches to sales have to take this into consideration, and chatbots are well-placed to work with both desktops and mobiles. Whisbi’s research found that 68% of customers choose live chat & chatbot over forms or phone.

Chatbot Global Market Report 2023: Advancements in Technology Coupled with Rising Customer Demand for Self-Service Operations Drive Growth – Yahoo Finance

Chatbot Global Market Report 2023: Advancements in Technology Coupled with Rising Customer Demand for Self-Service Operations Drive Growth.

Posted: Mon, 22 May 2023 07:00:00 GMT [source]

Not many people are leveraging them, and so there is still very much an early adopter advantage that you can get from launching a chatbot for lead generation. Somewhere in the conversation your chatbot can offer a downloadable guide — all the prospective customer needs to do is provide some contact information, and the guide will be sent to them. Assuming your chatbot provides value to the consumer when your salesperson reaches out to discuss the sale, they will have already had a favorable interaction with your brand.

Your sales and marketing teams will also have insight into the types of questions that customers ask as they move through the sales funnel. This could include common questions that sales reps encounter or your content marketers are trying to answer. Chatbots make gathering feedback less cumbersome and can analyze the feedback they collect using machine learning to better understand your audience’s desires. With this knowledge, you can adapt your marketing strategy to better cater to your customer’s needs, leading to a more customer-centric inbound marketing approach.

what is chatbot marketing

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  • Customers don’t always know where to go to find the information they’re seeking.
  • Beginning with the initial hello from the bot and its very first ask of the user, you branch off from there, building the conversation flows for every different direction the conversation may turn.
  • With chatbots, you can provide customized assistance to your customers.
  • They’re easy to use and they allow you to get more mileage out of a social media platform you already use.
  • This is especially useful as Juniper’s research projects that chatbot-based spending will increase from $7.3 billion in 2019 to $112 billion by 2023.
  • This online coach is available on Slack, Skype, Telegram and Messenger.